Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the multi step process of making your website more appealing to both human visitors and the major search engines. Done correctly your website will attract more visitors, rank better on the search engines and ultimately increase your company’s business and profitability.

Search Engines and Why It’s Important to Rank Well on Them

Most everyone uses a search engine when they are looking for information, products or services on the Internet. The three major search engines in use today are Google, Bing & Yahoo. Type in something you are looking for and you’ll be presented with a list of websites (Search Results) that match your request. You’ll see both paid listings and organic listings with paid listings near the top of the search results.

Paid listings on the Internet can be expensive and out of reach for many small businesses. Organic or natural listings are a great way to drive traffic to your website where you can showcase your products and/or services. It takes time and hard work to have a high organic placement for your website but the return on that effort can be an increased bottom line for your business.

What is Search Engine Optimization?

Search Engine Optimization Process

If your website is not attracting visitors or customers it may be time for an SEO review and optimization. We will review your website, your competition, your current rankings for your products or services and your social media presence. From there we will formulate a plan to correct the problems found and take steps to boost your rankings on the search engines.

If your business is focused on attracting customers within your local area we may also recommend our Local SEO service. More details on this service can be found on our Local SEO page.

Internal SEO

Once a plan has been established and presented to you for your approval the work begins. We start by working on your website to make it more attractive to human visitors and the search engines. This does not necessarily mean a complete website rebuild. Often times we just need to adjust certain elements on your existing web pages to gain the desired results.

External SEO

After your website is improved we will then turn our attention to the external factors that make your website rank well. This can be an improved social media presence, addition of a blog, directory submission and link building. If no already present we will add analytics to your website so a baseline and progress can be monitored.

Search Engine Optimization Process

Analytics & Tracking Your Website's Progress

Please be aware that it will take time for any SEO efforts to have a positive effect on your website’s rankings. You may notice the signs of improvement in a few weeks, but long-term SEO benefits may take several months. Our SEO work does not involve any schemes or tactics that might make your website rank well quickly only to see it fall again in the rankings due to penalties by the search engines.

As part of the SEO process we will add Google & Bing Analytics to your website (If not already present). This will allow you to see how your website’s rankings are progressing after the agreed SEO work is completed. We expect you will be pleased with the increase in rankings, traffic and business.

Website Monitoring & Analytics

Our Pricing and Other Information

Pricing for our Search Engine Optimization Service is based on the scope of the project, time required and the complexity. We feel that it is best to tailor this service to each client needs and budget rather than offer a package or set pricing. We ask that you check with us before committing to any firm, we think you’ll be pleased with our quoted price compared to the competition.

Free Initial Consultation

For new customers we offer a free no cost, no obligation initial consultation. We’ll go over your project, discuss solutions and setup a timeframe for the work to be completed. You can expect a relaxed, no pressure consultation where you can ask as many questions as you’d like.

Please note the following:

For all major projects (New Websites, In-Depth Website Redesign, In-Depth SEO Work, Launching a Social Media Presence or Setup Pay Per Click Advertising) we require a Contract for Services. This contract covers the items discussed during the consultation, the work to be done, project timeline and payment arrangements. There are no hidden fees or unexpected additional charges. All fees will be discussed in advance and agreed upon.

We do not require any type of maintenance or service contract. All work is done as specified in the contract for services or by hourly rate.

However, if you are interested in an agreement to cover website updates, website add-ons, social media posting or any other type of daily, weekly or monthly updates we will be happy to discuss this with you.

We stand behind all work. If you are not satisfied, we will work with you to correct any problems or issues. We are committed to providing our clients with the best websites and digital marketing possible at a competitive price. As we are a small, local business we realize that client satisfaction is paramount to our success and if you have any questions or concerns we ask that you let us know.

Let's Get Started on Your Project...

It’s easy to get your project started

Complete the form at left and we will respond promptly to discuss your project and answer any questions or concerns you may have. Our initial consultation is at no cost or obligation to you. We can discuss your project by phone, email or in person.

Not sure what service(s) you need?

Choose as many or as few as you like in the form. We take the time to get to know our clients and their needs. It's important to us for our clients to consider us an extension of their business rather than as just their website builder.

Would you prefer to call us instead?

That’s great; we enjoy talking to our clients and prospective clients. Our business hours are Monday-Friday 9am-5pm. Our Phone Number is: (276) 233-0387

We promise to work hard to make your Internet presence and digital marketing a success. We have the knowledge, experience and tools to grow your customer base and your bottom line.

Thank you and we look forward to hearing from you.


Mountain Empire Web Creations is a Website Design and Digital Marketing Firm located in Galax, Virginia. Digital Marketing Services, Website Design, Search Engine Optimization and Social Media Marketing.