Social Media Marketing

Overview of Social Media

Social Media has exploded over the last decade. Millions of people are sharing information, ideas, interests and photos along with keeping in touch with family and friends. The advent of the smartphone has grown social media exponentially. For businesses social media is a great way to create brand awareness, promote products, services and engage their customer base. It also allows organizations, clubs and groups to keep members informed of events and meetings.

Facebook, Instagram, Twitter and Pinterest are the most popular social media websites but there are several other sites that also have a large group of users. By far the largest and most well know social media site is Facebook with 160 million users in the United States alone. All the most popular sites are free to join, offer different levels of participation and offer apps for smartphones.

Social Media is Great for Business!!

For businesses of all sizes social media should be a part of their marketing and advertising plans. It is the quickest and least expensive way to inform, connect and engage with consumers. Putting the effort into using multiple social media channels can pay huge dividends especially if integrated with traditional advertising methods.

Primary Benefits of Social Media for Business:

  • Free or Inexpensive to Join
  • Create Awareness of your Brand, Products and Services
  • Keep Consumers Informed of Sales and Specials
  • Answer Questions and Comments about Your Business

In the 21st century there is no better way of attracting the Millennial generation to your business. These 20 and 30-year-old consumers don’t’ always notice print, radio or television ads. A very high percentage of this age group use smart phones and social media in their daily lives, so it is very important as a business owner to have a strong social media presence.

What if My Business doesn't have a Website?

Social Media works best if your business has a website. However, there are still advantages to be had for businesses that don’t. You company, products and services will be displayed in front of a huge potential customer base, you can communicate easily with those consumers and build online trust and confidence.

Social Media Channels

Our Social Media Marketing Services

At Mountain Empire Web Creations we offer several different social media marketing services that can be tailored to your businesses specific needs. All of our services are designed to grow your online presence, attract new customers while engaging your current customer base, draw traffic to your website and boost your profits. Below you’ll find an overview of each social media service we offer.

Social Media Audit

If your existing social media presence is not generating leads or customers or if it’s not meeting your goals then it’s time for a social media audit. Our audit will examine your presence, analytics, followers, competition and other metrics to determine what needs changing to attract more traffic, likes and followers to your social media channels. We will then make recommendations for you to follow or we can do the work for you.

Create a Social Media Presence

Looking to get your business, group or organization active on social media but not sure how? We can create your social media presence across multiple social media channels. This service includes research, developing a strategy for your presence, account creation, social media page design, analytics, initial content creation, training and introduction to social media advertising.

Social Media Posting, Advertising and Content Development

Let us take the burden off your busy schedule by posting weekly or daily updates to your social media channels. Want to talk about your products or services on social media but not sure how to write content that moves the needle? We can create content and ads that will delight and engage your visitors.

Our Social Media Marketing Services

Social Media Pay-Per-Click Advertising

Social Media PPC can be a great way to draw attention to your products and services. Social Media attracts a wide demographic of people with varied interests, hobbies and lifestyles. This type of advertising works differently than traditional PPC. Ads are displayed based on user interests, topics they comment on, their geographic location and other variables.

Typically ads are displayed in the user’s timeline or feeds and depending on the social media site may appear on a sidebar. The most popular sites for Social Media PPC are Facebook and Twitter. Other popular sites for this type of advertising are Instagram, LinkedIn and Snapchat.

Much like conventional PPC advertising budgets can be set and ads targeted to certain users. Analysis of ads and analytics are also used to measure the success of a Social Media PPC campaign.

Social Media Pay-Per-Click Advertising

Our Pricing and Other Information

Pricing for our Social Media Marketing Service is based on the scope of the project, time required and the complexity. We feel that it is best to tailor this service to each client needs and budget rather than offer a package or set pricing. We ask that you check with us before committing to any firm, we think you’ll be pleased with our quoted price compared to the competition.

For established customers we offer an hourly rate billed on the quarter hour. This rate only applies to social media page changes, social media updates and posts or any other type of work not covered in an existing project or maintenance contract.

Free Initial Consultation

For new customers we offer a free no cost, no obligation initial consultation. We’ll go over your project, discuss solutions and setup a timeframe for the work to be completed. You can expect a relaxed, no pressure consultation where you can ask as many questions as you’d like.

Please note the following:

For all major projects (New Websites, In-Depth Website Redesign, In-Depth SEO Work, Launching a Social Media Presence or Setup Pay Per Click Advertising) we require a Contract for Services. This contract covers the items discussed during the consultation, the work to be done, project timeline and payment arrangements. There are no hidden fees or unexpected additional charges. All fees will be discussed in advance and agreed upon.

We do not require any type of maintenance or service contract. All work is done as specified in the contract for services or by hourly rate.

However, if you are interested in an agreement to cover website updates, website add-ons, social media posting or any other type of daily, weekly or monthly updates we will be happy to discuss this with you.

We stand behind all work. If you are not satisfied, we will work with you to correct any problems or issues. We are committed to providing our clients with the best websites and digital marketing possible at a competitive price. As we are a small, local business we realize that client satisfaction is paramount to our success and if you have any questions or concerns we ask that you let us know.

Let's Get Started on Your Project...

It’s easy to get your project started

Complete the form at left and we will respond promptly to discuss your project and answer any questions or concerns you may have. Our initial consultation is at no cost or obligation to you. We can discuss your project by phone, email or in person.

Not sure what service(s) you need?

Choose as many or as few as you like in the form. We take the time to get to know our clients and their needs. It's important to us for our clients to consider us an extension of their business rather than as just their website builder.

Would you prefer to call us instead?

That’s great; we enjoy talking to our clients and prospective clients. Our business hours are Monday-Friday 9am-5pm. Our Phone Number is: (276) 233-0387

We promise to work hard to make your Internet presence and digital marketing a success. We have the knowledge, experience and tools to grow your customer base and your bottom line.

Thank you and we look forward to hearing from you.


Mountain Empire Web Creations is a Website Design and Digital Marketing Firm located in Galax, Virginia. Digital Marketing Services, Website Design, Search Engine Optimization and Social Media Marketing.