Did you know that 60,000+ Searches Happen Each Second on Google? Most Internet users go to a search engine such as Google, Bing or Yahoo to begin searching for information, products or services they need. Studies show that these same users rarely look beyond the first page of results for their query. The businesses that get the most leads and sales from Internet users have websites that are Search Engine Optimized in conjunction with a solid Digital Marketing plan.
Search Engine Optimization (Commonly known as SEO) is the process of making your website more visible to both human users and the major search engines. SEO concentrates on improving the organic or natural ranking of a website compared to other websites with similar content, products or services. A well optimized website will attract quality visitors, leads and customers.
SEO is a multi-step process and results take time. A solid SEO plan will be rewarded by the search engines, so patience is key. If your business needs to attract leads and customers quickly then we recommend Online Advertising.
In the featured picture on this page you’ll see a search result from Google for one of our clients. This client offers a walking tour of downtown Winston-Salem, NC. We optimized their website for the key phrase “winston salem walking tour” based on research that showed this was the phrase most people typed into Google and Bing. We also optimized each page of their website for keywords and phrases that Internet users use when looking for a given tour this company provides.
You will also notice links to other pages on the company’s website and a map of the company’s location. As a result of our work the company ranks first on Google for this phrase and similar phrases and keywords. We also implemented Local SEO Services to improve their ranking and make it easier for customers to learn about the business, their tours, hours etc.
SEO goes hand in hand with other types of advertising. If your business invests in print, radio and or television ads then it’s equally important to make sure your website is visible to your customers. You may have spent a lot of money on a great looking website but if it can’t be found quickly and easily by your customers you are losing valuable business.
Every business website needs good SEO and we can prove it. Take a few minutes and visit Google or Bing, type in your business name or any products or services you sell. If the search result returns your website on the first page of results then congratulations, your website is doing very well. If you don’t find your website on the first page, then it’s time to consider Search Engine Optimization.
Did you see any of your local or direct competitors’ websites on the search results that ranked above your website? If you did then your website needs SEO. Don’t let your competitors potentially take away customers and leads, get your website optimized and your bottom line will thank you.
Good SEO starts with a solid strategy and a workable plan. Before we begin our work, we prefer to meet with the client to better understand their business and business goals. During that meeting we cover a variety of topics and begin to formulate the strategy and plan. Each business is unique and what works for one may not be the best plan for another.
As you can see from the graphic at left, we use a structured process to obtain the best results. We always begin with an analysis of the client’s website. (SEO Audit) We then analyze any relative competitors. From there we begin to optimize the website and online presence of the client’s website.
As part of the process we carefully research and consider keywords and phrases that Internet users might use to find a client’s website. We also search for websites where adding a link to the client’s website may help in boosting their online presence. If the client is focused on local customers and traffic, we recommend including our Local SEO Services.
We stated earlier that SEO takes time and the results will not show up overnight. We would like to stress this point again to prevent any misunderstanding. Good SEO is much like building a house in that a good foundation must be laid first before any other work can be done.
We are a Customer Focused Digital Marketing Agency that understands small business and the challenges faced by small and medium size businesses. We are as close as a telephone call or email. We would enjoy the opportunity to help your business succeed and grow with our expertise and experience.